Marithé and François Girbaud meet in Saint-Tropez (1967). They decide to create the brand "ÇA ..." with Western House, the first jeans store in Europe, and begin to wash American jeans and jackets. The designers are already planning to produce jeans with a different look: "Not like the Americans".


First store, rue de Turbigo: "Halles Capone" (1972). In this real concept store in the heart of Paris, Marithé and François Girbaud present their own lines as well as other exclusive products. 


Industrialisation of the Stone-wash (1976), a technique for washing jeans using pumice stone, which removes the color from the denim fabric to produce a newly manufactured garment with a worn look.

"The French Designers", 2006

by Karl Lagerfeld

Marithé, François Girbaud and

Maurice Chorenslup, 1970

Marithé and François Girbaud, 1976

by Herman Léonard

Marithé and François Girbaud


US Press, 1987

CLOSED, 1985

by Fabrizio Ferri

"Le Baiser", FW 1984-1985 by Fabrizio Ferri

CLOSED, 1989

by William Laxton

"Hyperboréa", FW 1984-1985 by Fabrizio Ferri

CLOSED, 1983

by Fabrizio Ferri

Boom time in the United States (1980), actress Jennifer Beals from the movie "Flashdance" becomes the face of the brand. Baggy jeans are a great international success on the streets.


Opening of the rue Etienne Marcel flagship store (1985) and first fashion show in Paris in the Louvre courtyard. Mathias Ledoux and the Canal + team shoot a video of the event.

Jean-Luc Godard directs a series of commercials for Marithé + François Girbaud (1987).


Worldwide launch of a range of stretch clothing for the city. Jeans are redesigned with "Métamorphojean" (1988), focusing on attitude, comfort and freedom of movement. A new concept, "SPQRCITY" (1989), sport in the city.

Introduction of new cut and make techniques: laser, ultra-sound, techno-fusion (1995).


Launch of the "Eternal Blue" method (1997), preventing indigo jeans from fading in the wash. The garment stays soft, comfortable and retains its key characteristics: depth and authenticity of color. 

"Totally Krossed Out" 1992 

Kris Kross

"African Waist Line" CLOSED

FW 1986-1987 by Fabrizio Ferri

Inspired by Leonardo de Vinci's painting, "The Last Supper" advertising campaign (2005) scandalises the Church. 

Wattwash (2008), laser treatment for jeans that ages denim artificially and reduces water consumption by 97.5%. This provides an opportunity to educate consumers about environmental awareness. 

"L'autre jean" exhibition (2012) at the Saint-Etienne Museum of Art and Industry. Publication of "Marithé + François Girbaud: From Stone to Light" by Editions La Martinière. A book packed with images that pay tribute to the history of the brand, its evolution and its capacity for innovation. 


Marithé + François Girbaud announce their return in the form of a self-financed collective, "Mad Lane" (2015), with a new distribution concept: pop-up sales events, by appointment only, on tour throughout France, Belgium and Italy.


by Jean-Louis Gregoire

"Mutation", 1991

by Geoffroy de Boismenu

"Be", FW 1997-1998

by Satoshi Saîkusa


by Michel Nafziger



Marithé and François Girbaud in the Rohan wing of the Louvre Palace, 1983

by Jean-Baptiste Mondino


• ÇA...  (1968)

• MATRICULE 11342  (1975)


• CLOSED  (1976)



• MOMENTO DUE  (1983)



• S.P.Q.R.CITY  (1989)

• LE JEAN DE (1999)

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