Marithé and François Girbaud meet in Saint-Tropez (1967). They decide to create the brand "ÇA ..." with Western House, the first jeans store in Europe, and begin to wash American jeans and jackets. The designers are already planning to produce jeans with a different look: "Not like the Americans".
First store, rue de Turbigo: "Halles Capone" (1972). In this real concept store in the heart of Paris, Marithé and François Girbaud present their own lines as well as other exclusive products.
Industrialisation of the Stone-wash (1976), a technique for washing jeans using pumice stone, which removes the color from the denim fabric to produce a newly manufactured garment with a worn look.
"The French Designers", 2006
by Karl Lagerfeld
Marithé, François Girbaud and
Maurice Chorenslup, 1970
Marithé and François Girbaud, 1976
by Herman Léonard
Marithé and François Girbaud
US Press, 1987
by Fabrizio Ferri
"Le Baiser", FW 1984-1985 by Fabrizio Ferri
by William Laxton
"Hyperboréa", FW 1984-1985 by Fabrizio Ferri
by Fabrizio Ferri
Boom time in the United States (1980), actress Jennifer Beals from the movie "Flashdance" becomes the face of the brand. Baggy jeans are a great international success on the streets.
Opening of the rue Etienne Marcel flagship store (1985) and first fashion show in Paris in the Louvre courtyard. Mathias Ledoux and the Canal + team shoot a video of the event.
Jean-Luc Godard directs a series of commercials for Marithé + François Girbaud (1987).
Worldwide launch of a range of stretch clothing for the city. Jeans are redesigned with "Métamorphojean" (1988), focusing on attitude, comfort and freedom of movement. A new concept, "SPQRCITY" (1989), sport in the city.
Introduction of new cut and make techniques: laser, ultra-sound, techno-fusion (1995).
Launch of the "Eternal Blue" method (1997), preventing indigo jeans from fading in the wash. The garment stays soft, comfortable and retains its key characteristics: depth and authenticity of color.
"Totally Krossed Out" 1992
"African Waist Line" CLOSED
FW 1986-1987 by Fabrizio Ferri
Inspired by Leonardo de Vinci's painting, "The Last Supper" advertising campaign (2005) scandalises the Church.
Wattwash (2008), laser treatment for jeans that ages denim artificially and reduces water consumption by 97.5%. This provides an opportunity to educate consumers about environmental awareness.
"L'autre jean" exhibition (2012) at the Saint-Etienne Museum of Art and Industry. Publication of "Marithé + François Girbaud: From Stone to Light" by Editions La Martinière. A book packed with images that pay tribute to the history of the brand, its evolution and its capacity for innovation.
Marithé + François Girbaud announce their return in the form of a self-financed collective, "Mad Lane" (2015), with a new distribution concept: pop-up sales events, by appointment only, on tour throughout France, Belgium and Italy.
by Jean-Louis Gregoire
by Geoffroy de Boismenu
"Be", FW 1997-1998
by Satoshi Saîkusa
by Michel Nafziger
Marithé and François Girbaud in the Rohan wing of the Louvre Palace, 1983
by Jean-Baptiste Mondino
• ÇA... (1968)
• MATRICULE 11342 (1975)
• COMPAGNIE DES MONTAGNES ET DES FORÊTS (1975)
• CLOSED (1976)
• COMPLÉMENTS (1979)
• MAILLAPARTY (1979)
• MOMENTO DUE (1983)
• REPRODUCTION (1983)
• MÉTAMORPHOJEAN (1989)
• S.P.Q.R.CITY (1989)
• LE JEAN DE (1999)