JENNIFER BEALS

Jennifer Beals, lead actress in the cult movie "Flashdance" becomes face of the brand (1983). The impact is phenomenal, it thrusts the brand onto the international scene.

 

It's the beginning of streetwear. Rappers and dancers grab all the baggy jeans they can, divides disappear. That year, more than seven million pieces are sold worldwide.

MAILLAPARTY, 1991 by Fabrizio Ferri

JEAN-LUC GODARD

Jean-Luc Godard directs a dozen creative and personal films (1987). This is the first time that the filmmaker agrees to make commercials. Godard likes Marithé + François Girbaud's colours in his own way. 

Jean-Luc Godard directs a dozen creative and personal films (1987). This is the first time that the filmmaker agrees to make commercials. Godard likes Marithé + François Girbaud's colours in his own way. 

Extract from "On s'est tous défilé"short film 

ADVERTISING MOVIES

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THE LAST SUPPER

Inspired by the famous Leonardo da Vinci fresco, the advertising campaign (2005) causes a scan-dal with the Church. The apostles are replaced with women. Just one man appears on the Christ-figure’s right, seen from behind, shirtless, entwined with the women.’

 

This advert appeared in various magazines and was posted in Porte Maillot (Neuilly). The Court of Cassation overruled the ban considering that there is neither insult nor offense to Catholics.

"The Last Supper", 2005 by Brigitte Niedermair

MAKING OF

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© Marithé + François Girbaud 2020