Marithé and François Girbaud start washing American jeans in laundromats in Saint-Germain-des-Près (Paris) to create a worn, aged denim look. This is the beginning of the industrialisation of the washing process.
Stone-wash: through the abrasion of repeated contact with pumice stones, jeans are chafed and worn away at the seams, making the denim soft and supple, creating fabric with an aged look.
by Gilles Tapie
CLOSED, FW 1985-1986
by Fabrizio Ferri
A revolutionary laser treatment (2008) that artificially ages the denim, enabling a targeted and durable faded effect.
This technique, developed with the Spanish manufacturer Jeanologia, is an environmentally friendly process. It makes it possible to reduce water consumption by 97.5%, thanks to a treatment combining ozone and light. A metamorphosis of matter.
"Le Monde est fou",2010
by Steve Hiett
"WATTWASH"2011, by Jacques Gavard