WASH

THE 

PRESUMPTION

OUT OF

THE 

JEANS

“Making jeans is a job for forgers. We age them, we restore them... don't tell me they’re authentic garments. [...]”

GIRBAUD MEANS JEANS... 

Of course, Girbaud means jeans, but there are thousands of styles, some of which have become enormous hits. Marithé+François Girbaud has a long jeanealogy, [...] having crystallised and adapted new street looks to the extent that they have become part of the world cultural heritage of clothing: the “Cowboy”, a baggy ahead of its time; the “Pedal Pusher”, first in the X-pockets series, which shook up the rules of traditional 5-pocket styles; the “Shuttle” with its velcro straps, much loved by hip-hop fans, [...]

GIRBAUD, MEANS DIFFERENT JEANS 

Marithé+François Girbaud has constantly sought to challenge the American model of jeans, to invent alternatives. Exhibited in a museum, jeans are displayed like paintings, or rather framed bas-reliefs: do not touch! [...] 

GIRBAUD KNOWS HOW TO SHAKE UP JEANS 

At the end of the 1960s, Marithé+François Girbaud made jeans sexy – the Americans called them the “French Jeans”. “Originally, there were only men's pants, jeans were basically garments for men. [...] The front and the back of jeans were cut pretty much the same. We tilted the back towards the front by raising the crotch and thereby lifting the buttocks and the front section. This tilted cut creates a curvier, tighter, sexier shape. [...] The crotch of the pants is like the armhole of the jacket, it's what counts the most.” [...]

GIRBAUD WASHES THE PRESUMPTION OUT OF JEANS

Marithé+François Girbaud had industrialised the famous Stonewash treatment. However, in the early 1990s, in response to the devastation caused by this industry, the duo proclaimed “Jeans are dead! Long live Metamorphojeans!” [...] 

At the beginning of the new millennium, the brand focused its search for alternative treatments on lasers and ozone. The laser fades, the ozone softens the fabric. Finally, different jeans that are possibly also “clean” and “responsible”, [...]

Girbaud, definitely means pants. Marithé+ François Girbaud has been working on them for 50 years. Jeans and pants are an inseparable combination of style/content, fabric/cut, look/attitude. As well as its work on body posture, the brand has also developed its own denims and other fabrics in close collaboration with textile manufacturers and spinners. [...] 

Extracts from the article "T[rav]ailler le pantalon" by Sylvie Marot in the cultural magazine "Pièce Détachée" devoted to pants.

 

"Pièce Détachée" is available online here and at partner bookstores.

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